Ford Focus
Working with Amazon I promoted the “Devin Super Tramp” —aka Devin Graham, American videographer of adventure and extreme sport videos— campaign for the new Ford Focus. Though there were three Swipe-to-Video executions, the other two featuring the new Explorer and Escape, all shared the same experience with the user being offered a short video, which if engaged, gave them an opportunity to visit a dedicated YouTube page showcasing a longer version of the video.