COVERGIRL Star Wars
At Amazon, in this Swipe-to-Video execution, I was promoting a new co-branded product line being released in concert with the latest Star Wars movie, “The Force Awakens”. Designed for all Kindles, the most recent generation devices allowed for a dual-CTA wake screen. For these new devices, the executions could promote both the co-branded video, and a direct link to the relative COVERGIRL products on amazon.com.